The world is a global village today. Internationalization of a business is a way to establish its presence in international markets and reach out to a wider audience. A business that limits itself to just the local market will have less opportunities for growth and success. There are many ways of going about international expansion. One of the most popular ways is by setting up an overseas subsidiary, with the help of which the company can operate in another country or region without having to establish its operations from scratch.
In order to succeed in another market, it is important for businesses to understand the culture and behaviour of people there and they need to be sensitive towards their needs. The national culture will also affect how they do business in that region, so they need to adapt themselves accordingly. They should also know what makes them different